The session description is the main body of text that customers will see when viewing your session.
This description should outline why someone should book your session. Summarize what your customers will learn or gain from attending your session, as well as any unique selling points you might have, and finally include some information about yourself and your experience.
EZwhale Tip: Make sure that your description is written in clear and concise language that is easily understandable for your customers to read.
Do's and Dont's
- Do introduce yourself and let customers know more about who you are
- Do spend some time reading other Host's session descriptions to see what is working for them
- Do write in clear and easy to understand language
- Do outline what customers will learn over the course of your session
- Don't make any outlandish or unverifiable claims about the benefits of your session, especially if these pertain to healthcare
- Don't use any jargon or complicated language
- Don't copy and paste your description from other sources without taking the time to check it over